Within the world of information marketing, there is the concept of a ‘priceless solution’. A priceless solution can be found when:
1) A person has a problem that is causing him pain
2) He is actively searching for a solution
3) There are few or no alternate solutions
As a result, that person is willing to pay a ridiculous amount of money for a solution – a priceless solution.
When stranded on a deserted island, a freshwater spring is a priceless solution. When having a allergic reaction, an EpiPen is a priceless solution. And for me on my travels, the Amazon Kindle is a priceless solution.